Students assess the power of suggestion, persuasion, and product placement. Using a range of case studies and creative examples across all media, they explore early salesmanship, modern advertising, branding, and the increasing use of new media. Balancing creative skills with business acumen, they engage in branding exercises, interactive sales games, and the design and development of their own advertising campaign.
The Cambridge Prep is based at Peterhouse, the oldest college in Cambridge.
In Cambridge, students live in rooms that are occupied by undergraduates during the year. Students are housed in singles or doubles. Students can request a private bathroom (for a fee), on a first-come, first-served basis.
Students on the Cambridge Prep attend one or two Sessions and choose one course per Session. Popular courses include Engineering, Medicine, International Espionage, WWII, and Psychology.
Every class is designed to use Cambridge as a teaching tool. When not in class, students have access to a full range of optional activities designed to help them discover Cambridge and immerse themselves in English life. They can go on tours of local sights, go on field trips, take part in sporting activities.