Advertising And Media in New York summer course in New York, by Oxbridge Academic Programs.
In the home of Mad Men and Times Square’s neon lights, students discover the power of suggestion, persuasion, and product placement. Scouring New York for case studies and creative examples, they explore different types of advertising, and find out how new media is transforming the game. Using their creative skills, they study a range of design techniques and, design and produce their own advertising campaigns.
Oxbridge in New York takes place at Barnard College, an independent liberal arts college established in 1889 and affiliated with Columbia University since 1900.
In New York, students live in rooms that are occupied by undergraduates during the year. Students are housed in single or double rooms and have access to shared facilities.
Students on the Oxbridge in New York program choose one Major course and one Workshop course to study for the month. Popular courses include Creative Writing, Finance and Business, and Musical Theater.
Every class is designed to use New York as a teaching tool. When not in class, students can take part in the activities planned by the program, whether it be attending a Major League Baseball game, visiting Coney Island, or going to see a Broadway show.