Marketing and Communications (The Cambridge Tradition)

Marketing and Communications (The Cambridge Tradition) summer course in Cambridge, by Oxbridge Academic Programs.

Oxford Summer Courses Guide » Courses » Oxbridge Academic Programs » Marketing and Communications (The Cambridge Tradition)

Key Details

Available from: June - August July - August 2024
Provider: Oxbridge Academic Programs
Ages: 16 -18
Fees: $7,125/$12,335
Duration: 2 or 4 weeks

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Course Summary

Students assess the power of suggestion, persuasion, and product placement. Using a range of case studies and creative examples across all media, they explore early salesmanship and modern branding before going on to discover how modern marketers communicate ideas, products, and brands to the public. Balancing creative skills with business acumen, they engage in branding exercises, interactive sales games, and the design and development of their own communications campaigns.

The Cambridge Tradition is based at Jesus College, whose buildings date back to the twelfth century, and counts notable figures such as Samuel Taylor Coleridge, Thomas Cranmer, and Prince Edward among its alumni.

Course Highlights

Breakfast in Hall
classes on topics as diverse as Aerospace Engineering or Creative Writing meet in classrooms, labs, studios, or out and about in Cambridge
students can choose to have lunch at any local restaurants or sandwich shops in town
three afternoons a week, classes meet again. When there is no class, they are free to join in organized activities or trips and tours in and around Cambridge
dinner in Hall
evening activities, events, or shows

What's Included?

Access to cultural sites and local events
accommodation
extracurricular activities, workshops, and event offerings
continuous support
on-site staff of experienced professionals
local meals

Accommodation

In Cambridge, students live in rooms that are occupied by undergraduates during the year. Students are housed in singles or doubles. Students can request a private bathroom (for a fee), on a first-come, first-served basis.

Tuition

Students on the Cambridge Tradition attend one or two Sessions and choose one course per Session. Popular courses include Aerospace Engineering, Astronomy and Astrophysics, International Espionage, Medicine, and Psychology.

Extracurricular Activities

Every class is designed to use Cambridge as a teaching tool. When not in class, students have access to a full range of optional activities designed to help them discover Cambridge and immerse themselves in English life. They can go on tours of local sights, go on field trips, take part in sporting activities.