Business, Entrepreneurship and Start-Ups

Learn how successful brands grow, compete and innovate. Students explore entrepreneurship, marketing, strategy and responsible business before building and pitching their own start-up idea.

Over two weeks, students explore entrepreneurship, global brand case studies, innovation, marketing, customer experience, product development, strategy, operations, responsible business and sustainability, while learning how businesses create value, attract customers and grow in competitive markets.

Students learn through university-style seminars, case study discussions, business workshops, team challenges and pitch preparation. Sessions are practical and interactive, helping students analyse real brands, test ideas, make decisions and communicate commercially. As part of this approach, students deliver The Sapphire Pitch, developing a start-up idea around a real-world problem and presenting the solution, target customer, business model, impact and growth potential. Upon completion, students are awarded a completion certificate, subject-specific tutor report and Masterclass feedback outlining progress, engagement and next steps.

Beyond the classroom, students will enjoy a wide range of extracurricular activities that run from morning to night - from lively evening socials to moments of quiet reflection. They’ll hear from inspiring guest speakers, visit another university campus, take part in multiple excursions across the UK designed to complement both the academic and cultural experience, and engage in shared activities with peers from around the world. Students will also have the opportunity to explore the historic city of Bath, discovering its heritage from Roman bathhouses to elegant Georgian crescents.

Students will stay in premium, en-suite university accommodation and use professional-standard teaching spaces, from engineering labs and design studios to bright, purpose built lecture halls. Just a stones throw away from the city centre, the campus is set on 200 acres of parkland with panoramic views over the UNESCO World Heritage city of Bath.