Advertising and Media (Oxbridge in New York)
In the home of Mad Men and Times Square's billboards, SoHo and NoHo’s cool side, students discover the power of creativity, big ideas, and product placement. Scouting the city for case studies and creative examples, they explore how different types of traditional advertising, social media, viral marketing, pop-ups and experiential events are transforming the game. Using their creative skills, they will design logos and slogans. The program will culminate with the participants creating an experiential pop-up event, ad creative for a zine, and more. Students will meet influencers, editors, designers, and advertising gurus. Different industries will be explored such as beauty, fashion, food, consumer packaged goods, gaming, music, and travel. This class is for the urban nomad that wants NYC to be their classroom via exploring museums, galleries, stores and more.
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